Fitzrovia

Fitzrovia is just a stone’s throw away from Soho, on the northern side of Oxford Street, it is sometimes dubbed Noho.

One of London’s most beautiful Georgian squares, Fitzroy Square was designed by Robert Adam in 1794. It has been home to many famous writers, artists, and politicians, including George Bernard Shaw and Virginia Woolf.

The local mansion blocks are packed with offices, and almost as many pubs and bars to serve the thirsty workers. This makes it a much calmer spot than Soho, with a slightly more authentic London feel to it; visitors to London don’t tend to stray this side of Oxford Street.