The $5.6 million Emirates Melbourne Cup is more than just a horse race - it is a 151 year old social and cultural tradition that literally brings Australia to a standstill on Tuesday 1st November 2011 for Melbourne Cup Day. The Melbourne Cup Day race draws competitors from all over the world with the annual invasion of northern hemisphere-trained stayers making it a truly international event.
The Emirates Melbourne Cup now attracts a worldwide television audience of around 700 million people in 120 countries and territories while millions more either view or listen to the event via the internet.
The Melbourne Cup Carnival creates a Melbourne Cup Day party atmosphere unparalleled at any other Australian sporting event and it also has the world's largest outdoor fashion event.


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