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The Custard Factory

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The Custard Factory, Birmingham's revolutionary new arts and media quarter, is 800 paces from the Bull Ring. Sir Alfred Bird, the inventor of custard, built this 5-acre sprawl of riverside factories 100 years ago.

The award-winning first phase is home to a dynamic bohemian community of 500 artists and small creative enterprises. A theatre café, antique shops, meeting rooms, dance studios, holistic therapy rooms, art galleries, the achingly stylish Medicine Bar and the electrifying Code nightclub complement the affordable studio workshops. The second phase, completed in the summer of 2002 comprises a hundred studio/offices with superfast links to the net, a ring of lakeside shops, galleries and restaurants plus the Green Man, a towering 40 ft sculpture made of earth, fire and water.

On the way are a small luxury hotel, live/work apartments, a riverside walk, a new bridge, a perfumed garden for the blind and a 40,000 sq ft international design/exhibition centre. The Custard Factory is already a remarkable project. Soon it will take its place as the largest and most exciting concentration of artistic and creative activity in Europe

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custard factory
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Further Information: After years of domination by multinational retail chains, Birmingham city centre shopping is rediscovering the flavour of small-scale independent enterprise. All thanks to the growing Custard Factory!
Getting There: Take A38(M) Aston Expressway signed City Centre Take 3rd exit (before Flyover) At roundabout (Fire Station) take 1st exit At next roundabout take the 2nd exit bear left and follow Ring Road At the Bull Ring island turn left for Digbeth Follow A41 south (Digbeth High Street) and stay in left hand lane You will pass club 'The Institute' and floodgate street, keep going to traffic lights at The Old Crown Pub Turn left at traffic lights into Heath Mill Lane Continue down Heath Mill Lane, Custard Factory is on your left (Gibb Street, one-way road) The Custard Factory Car Park is on the right hand side just past CODE nightclub

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Location

Custard Factory
Gibb Square
Birmingham West Midlands

Getting ThereTake A38(M) Aston Expressway signed City Centre Take 3rd exit (before Flyover) At roundabout (Fire Station) take 1st exit At next roundabout take the 2nd exit bear left and follow Ring Road At the Bull Ring island turn left for Digbeth Follow A41 south (Digbeth High Street) and stay in left hand lane You will pass club 'The Institute' and floodgate street, keep going to traffic lights at The Old Crown Pub Turn left at traffic lights into Heath Mill Lane Continue down Heath Mill Lane, Custard Factory is on your left (Gibb Street, one-way road) The Custard Factory Car Park is on the right hand side just past CODE nightclub