Back Roads Touring Co Ltd

Founded in 1986 by Bruce Cherry, then a lecturer in Marketing, Tourism & Transport at a London university, Back-Roads Touring Co. Ltd's initial intention was to use the company as a teaching aid, but the demand for the tours quickly turned the company into a more formal commercial venture.

The company was founded on the principle that small group travel is better for both the environment and for the individual traveller than is mass tourism, as delivered by the traditional fifty-seat coach tour.

Back-Roads Touring Co. Ltd tours are designed around groups of a maximum of eleven persons, who visit sites and attractions not on the main tourist route, and see the essential icons at times when larger parties are not there. Back-Roads Touring Co. Ltd operates a fleet of 35 vehicles including 16 & 13-seater Mercedes Sprinters & Renault Master mini-coaches and 5 to 7 seat people carriers.