Sofitel has announced Karl Lagerfeld as the 'Signature Designer' for Sofitel So Singapore, the new luxury 'designer hotel' set to open in 2013.
In keeping with the involvement of Christian Lacroix as signature designer for Sofitel So Bangkok and Kenzo Takada who provided design direction at Sofitel So Mauritius, Sofitel's partnership with Lagerfeld makes a bold statement on the direction of the So label.
Fashion designer, photographer, publisher, illustrator, film director and visionary, Karl Lagerfeld has created a universe in which every line is perfectly under control, each detail of absolute importance.
"Having Karl Lagerfeld as the Signature Designer for the distinctive Sofitel So Singapore was an obvious choice to us, allowing us to pay homage to the country's symbolic heritage building with an iconic design collaboration," commented Bobby Hiranandani, Managing Director of Royal Group Holdings.
Located at 35 Robinson Road, Sofitel So Singapore's iconic building was first built in 1927 where it remained a telecommunications and postal building till 1992. The five-star hotel property retains its neo-classical facade and some of the existing building structures, while a newer five-storey wing is currently being constructed at the back.
The main interior of the 134-room hotel, which will be located in the heart of the city's business district, has been designed by Miaja Design Group.Currently under construction, Sofitel So Singapore is scheduled to open mid-2013.