Qantas have today unveiled the next phase of their new advertising campaign, replacing their iconic 'I Still Call Australia Home' theme for a new collaboration with Aussie rocker Daniel Johns.
Recorded by Silverchair's Daniel Johns in conjunction with the Australian Chamber Orchestra, the track 'Atlas' is considered a new beginning for the national carrier.
"I've also wanted to work with the Australian Chamber Orchestra for a long time now so it was great to finally be able to do that. I'm really happy with how the song turned out," he said.
The new commercial "takes the viewer on an aerial tour canvassing scenes of Australians going about their everyday activities and ends with a portrait of the faces, supporting the narrative 'Australians fly for many different reasons, we fly for one, you're the reason we fly'".
The announcement was closely followed by a media release from the airline stating that its domestic flights were the most on-time for the past year up to June 30, according to aviation statistics released by the government's Bureau of Infrastructure, Transport and Regional Economies (BITRE).
The airline's executive manager of marketing, Lewis Pullen, said then that the iconic "I Still Call Australia Home" soundtrack would still be used for special events.
Mr Pullen said Qantas will also introduce an Olympic version of the commercial which will feature the Australian Olympic team and Paralympic teams, and include athletes such as Bernard Tomic, Steve Hooker, Liesel Jones, Courtney Atkinson and Kelly Cartwright.Watch the video here:
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