Qantas has unveiled its latest uniform to a packed audience at Sydney's Hordern Pavillion. Created by Paris-based designer Martin Grant, the uniform combines the airline's iconic red triangle in a fresh and non-literal way.
Qantas Global Ambassador Miranda Kerr was on hand to model the new uniform.
Unlike the previous 2003 design by Peter Morrissey, the new uniform does not feature aboriginal motifs. It's retro chic with a modern twist.
"I have always loved the Qantas logo as it's very nostalgic for me," Martin says.
"The idea of a flying kangaroo! The red triangle, movement and clarity. I decided that this was the flight I would take. Navy blue, such a wonderful classic colour; not as grim as black, but still sharp and crisp, and never goes out of style. Red and white, the colours of Qantas. Adding to the Qantas red, I expanded into a range of reds including fuchsia pink and ruby red."
Qantas Group CEO Alan Joyce said he was proud to launch a new design for Qantas - the first in ten years.
"This is a new chapter for Qantas," said Mr Joyce.
"The design brief was to provide a unique, functional and durable uniform, suitable for a premium airline operating across Australia and around the world."
The launch was attended by a star studded guest list including Cate Blanchett.
Qantas cabin crew and ground employees will be wearing the design in early 2014.
An Australian designer based in Paris, Martin Grant's designs have been worn by some of the world's most stylish women including Cate Blanchett, Tilda Swinton, Gong Li, Nicki Minaj, Kate Hudson and Juliette Binoche.
What do you think of the new uniform?