Ginger, Scary, Baby, Posh and Sporty are together again. 16 years after they first conquered the charts, the Spice Girls have reunited to launch the new musical based on their songs.
Due to open in December, Viva Forever The Musical is already creating a frenzy of interest among their loyal fans.
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Written by Jennifer Saunders, of Absolutely Fabulous fame, and produced by Judy Craymer, the woman behind "Mamma Mia., Viva Forever is not a biography of the band, but it does share some similarities.
Slated to open at the Piccadilly Theatre in London's West End in December, it follows a girl and her friends whose bond is tested after they enter a TV talent show and must deal with overnight fame and celebrity culture.
Craymer called the musical, with its focus on female friends and mother-daughter relationships, "a heartwarming family tale" that touches on the role of media and celebrity in the modern world.
"We're going to be introducing a whole new generation to 'Girl Power,'" said Victoria "Posh" Beckham, who attended the media launch at St Pancras Hotel alongside Emma Bunton, Geri Halliwell, Melanie Chisholm and Melanie Brown - also known as Baby, Ginger, Sporty and Scary Spice.
Jennifer Saunders, who once famously spoofed the Spice Girls in a mock band called the Sugar Lumps, said the show aimed to catch "the joy that they brought, their energy and their positivity."
This is the first time all five girls have been seen together since they completed their sold out reunion tour in 2008.
The Spice Girls have shown "so much encouragement and support" for the musical," said Craymer.
"The positivity, energy, humour, excitement and friendships that encapsulated the Spice Girls and their songs have inspired the whole creative team."
Viva Forever will begin previews Nov. 27 and officially open Dec. 11 in London.
Tickets are on sale now.
http://www.vivaforeverthemusical.com/
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