With the world's attention on the England's capital, Virgin Atlantic Airways has launched a free iPhone app that brings London to life with a new City guide, featuring itineraries from famous Londoners and the best places to eat drink and sleep, just in time for global sports fans arriving into London.
Launched today in the iTunes store, the app is called 'Virgin Atlantic's London City Guide.' It features exclusive interviews with famous Londoners, little-known facts and lists such as 'The top ten films featuring London.'
There are fashion tips for getting the 'London look', and information on the best out-of-London destinations if you'd like a weekend away. Along with a calendar to help users keep track sporting activities across the city, the app features page after page of information when you're in London.
The Virgin Atlantic London City Guide offers augmented reality views when you’re on the ground – point your phone at an iconic site, and a computer-generated overlay will tell you more about what's around you.
The Virgin Atlantic London City Guide is available for free now in the iTunes App Store, along with a general Virgin Atlantic app that allows passengers to check in, play games and track miles, and a Virgin Atlantic Trip Journal app that shares a traveller's adventures across social media platforms in real time.
It provides information on popular activities such as Tea Dances, Museum sleepovers and river attractions for children.Top tips for
• Historic pubs
• Celebrity chef restaurants
• Escapes from London
• Oases of calm
• Interactive museums
• Once in a lifetime experiencesReady-made tours are also provided -'Shop till you drop', 'London for foodies', 'A Royal tour' and the 'Sunset cycle tour'.