Sir Richard Branson, the president of Virgin Atlantic, has named his picks for the best things to see and do in London, just in time for the Olympics.
Photo: Richard Branson
What parts of London inspire you?
I love Notting Hill and Westbourne Grove – there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago but there is so much character
How do you indulge when you're in London?We love to have a big family meal at nice restaurants such as Assaggi in Westbourne Grove. Jamie Oliver's Fifteen is also excellent.
Do you have a favourite London landmark?It has to be the London Eye, because it reminds me of the time we played a brilliant joke on its sponsor BA. They were having trouble erecting it, so we flew an airship over the Eye bearing the slogan 'BA Can't Get It Up!!'
What are your favourite London shops?My visits to London are usually too jam-packed to get much shopping done, but Portobello Market is fun to look around and my wife Joan often finds a bargain or two.
Which restaurants do you prefer for a business power lunch?I am biased but I love Babylon at the Roof Gardens in Kensington. Great food and great views. Recently had breakfast at the Langham too, beautiful dining room.
What are your favourite London pubs and bars?The pubs around our old offices such as Ladbroke Arms and The Windsor Castle are great. As is the new St Pancras hotel, it's a really impressive space.
Sir Richard Branson revealed his exclusive guide to London to launch a new Virgin Atlantic free to download iPhone and iPad app.
The free download is called 'Virgin Atlantic's London City Guide. It features little-known facts and lists such as 'The top ten films featuring London.' There are fashion tips for getting the 'London look' and information on the best out-of-London destinations.
The app also offers augmented reality views when you're on the ground – point your phone at an iconic site, and a computer-generated overlay will tell you more about what's around you.
