Heineken offers travellers free holiday with the push of a button
Heineken offers travellers free holiday with the push of a button

Would you change your holiday plans with the push of a button? No second chances, no backing out. One push and you’re off on a free trip to a mysterious destination.

That’s the question Heineken asked travellers at JFK airport.

In its latest marketing stunt, Heineken asked people to take a big leap of faith and push the little red button on it’s specially destined “departure roulette” board.

Heineken/Youtube

Most travellers were a little cautious, or couldn't possibly change their bachelor party trip (lame excuse?), but a daring few chose to be spontaneous and go for it.

Some were thrilled with the destination that came up, calling loved ones to say there was a change of plans, which others a little perplexed not knowing where their exotic new destination actually was.

Heineken/Youtube

With destinations such as Vientiane in Laos, Chiang Mai in Thailand, Bucharest in Romania, and Marrakesh in Morocco, would you be willing to take a gamble?

Watch the video below:


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