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‘Brave Souls’ battle for the worst job ever: PR for Ryanair

January 17, 2013, 10:57 amYahoo!7

The shortlist for what has been dubbed the worst job in PR has been cut down to just 10 keen candidates.

Ryanair boss says he s underpaid, hates holidays - AU
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Who will stand by this man as the new PR manager of Ryanair?


The shortlist for what has been dubbed the worst job in PR has been cut down to just 10 keen candidates.

Ryanair began advertising for the position last month, after an announcement that Stephen McNamara would resign from the position to take up a similar role at the Irish Rugby Football Union, the Telegraph reports.

The Telegraph said Ryanair’s CEO, Micael O’Leary, paid tribute to Mr McNamara, acknowledging he had been “battered and bruised” for four years, and said the airline was now hunting to lock down a “brave soul” for the new role, which O’Leary described as a “high profile and incredibly overpaid” challenge.

According to the Irish Independent, Ryanair has narrowed the list of candidates to 10, after conducting the first round of interviews last week. The final 10 will even have to go head-on with Mr O’Leary, an interrogation that will no doubt be good training for what looms ahead for whoever takes on the daunting role.

Ryanair describes itself as “the world’s most popular airline”, much to the contrary of public opinion. The no-frills airline is constantly battling criticism arising from high fees and charges. Mr O’Leary is also not one to ‘dress-down’ for the media. Last year he called on passenger “stupid” for not printing out her own boarding pass, and his passion for customer service became questionable when he said: “People say the customer is always right, but you know what – they’re not. Sometimes they are wrong and they need to be told so.”

One thing’s for sure, the final 10 will no doubt be sharpening their blades for an uphill battle.

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10 Comments

  1. John04:57pm Thursday 17th January 2013 ESTReport Abuse

    You get what you pay for. Ryanair is cheap. Its CEO is cheap, his attitude is cheap.He is also Irish, so logic, politeness and intelligence are not his strong suits. If you cannot tolerate this stupid man and his crappy airline, pay more and fly on a better airline.

    Reply
  2. gwyn04:38pm Thursday 17th January 2013 ESTReport Abuse

    The point is giving customers what they want not what you want to give them. If the customer doesn't want or need your product you can stand on your head, you are not going to sell it to them. We don't get Ryanair in South Africa, yet. But I can see them coming here to add tp the crappy service we have to put up with in South Africa.

    Reply
  3. Pjaye6204:10pm Thursday 17th January 2013 ESTReport Abuse

    Have to laugh at the worst job, how about trying working in the South Australian Security Industry, all guards are under paid for what they do, no back up from there companies

    Reply
  4. Gary04:07pm Thursday 17th January 2013 ESTReport Abuse

    The customer is always wrong if you work for the police !

    Reply
  5. Peter03:59pm Thursday 17th January 2013 ESTReport Abuse

    The customer is always right...it is just that sometimes the company is more right.

    Reply
  6. JFW02:35pm Thursday 17th January 2013 ESTReport Abuse

    I wish the higher ups in business would have more regard for the customers and employees and not for profits and the shareholders only.

    Reply
  7. Mio02:22pm Thursday 17th January 2013 ESTReport Abuse

    Costumer being right or wrong is not the point. The point is by emphasizing “customers are always right” we are where we are now with customer service. Now just imagine a world where the approach is: “customers are not always right”!

    Reply
  8. Weatherman02:22pm Thursday 17th January 2013 ESTReport Abuse

    Customer service is about listening, accommodating needs and working towards continual improvement. Customers also need to educate themselves about how to maximise the experience, how to best get value for money. Companies can provide value added experience though at the end of the day if the customer makes that experience bad through ones own actions, passivity and empathy can only go so far.

    Reply
  9. Kai-Ping01:35pm Thursday 17th January 2013 ESTReport Abuse

    He's right, customers are not always right and just because he says it out loud does not means he is not passionate about customer service. Customers are not GOD so they can't always be right.

    Reply
  10. Chris01:27pm Thursday 17th January 2013 ESTReport Abuse

    You'd need to be able to handle a lot of flack working in PR for that lot. Full suit of armour every day.

    Reply