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Dragonair unveils new Business and Economy Class

February 1, 2013, 10:11 amYahoo!7

Dragonair has unveiled the introduction of New Business Class and New Economy Class cabins, together with a brand-new in-flight entertainment system named StudioKA.

Dragonair unveils new Business and Economy Class
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Dragonair has unveiled the introduction of New Business Class and New Economy Class cabins, together with a brand-new in-flight entertainment system named StudioKA.

"When the exciting new products are in place, our passengers' journeys will be even more relaxing and enjoyable. The inflight facelift demonstrates our commitment to offer superior products and services to our passengers. The latest investment also underlines Dragonair’s commitment to long-term expansion and development," said Dragonair Chief Executive Officer Patrick Yeung

The New Business Class product is specifically designed around the needs of passengers flying within the region, greatly enhancing their ability to dine, work, rest and be entertained. The product is the result of an intensive passenger-led design process that involves input from the airline's Marco Polo Club members to refine comfort, versatility and function.

The enhanced Business Class. Photo: Dragonair


The principal feature of the New Business Class product is the seat, which offers an extensive recline, extended legrest and innovative cradle motion that ensure passengers can rest in comfort. The whole New Business Class concept is aimed at making passengers feel that their every need is taken care of.

The airline’s New Business Class and New Economy Class products adopt the same designs used by sister airline Cathay Pacific for its new Regional Business Class and new long-haul Economy Class products. This will create a more consistent and harmonious inflight experience for passengers connecting between the two airlines through the Hong Kong hub.

Both the New Business Class and New Economy Class products will feature StudioKA, a widescreen on-demand inflight entertainment system shown on high-resolution touch-screen personal televisions - 12.1" in size in Business Class and 9” in Economy Class. This is the first time that an entertainment library with audio and video on demand has been made available on Dragonair flights, offering passengers a whole new in-flight entertainment experience.

The new and improved Economy Class. Photo: Dragonair


Along with the new seats and entertainment system, Dragonair passengers will also see new designs for the inflight meal service ware in both Business Class and Economy Class starting from March. The design of the new service ware complements the new cabin elements to offer passengers a refreshed dining experience on regional flights.