Travel

Barbadian pop star Rihanna has joined forces with Barbados Tourism, releasing a new social media campaign to entice tourists to the beautiful Caribbean island.

Barbadian pop star Rihanna has joined forces with the Barbados Tourism Authority, releasing a new social media campaign to entice tourists to the beautiful Caribbean island.

The recently launched video shows Rihanna doing what she does best - frolicking in the sea, riding a bicycle along a country lane, and turning a simple game of dominoes into a steamy affair.

Photo: Barbados Tourism Authority
It's a smart move for Barbados Tourism, given the singer's considerable reach in social media - 63 million followers on Facebook, 26 million on Twitter and nearly 3 million fans on Instagram.

In addition to the video, the campaign also has a competition element where fans can enter a 'watch and win sweepstake' to score Rihanna-related prizes via the Visit Barbados Facebook page.

Rihanna signed a three-year deal to be the face of the Caribbean island last year.

The current campaign will run until February 2013.

Watch the video below:

What do you think of the campaign video?