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Qantas unveils new uniform

April 16, 2013, 10:18 am Chris Ashton Yahoo!7

Qantas has unveiled its latest uniform to a packed audience at Sydney's Hordern Pavillion today.

Qantas unveils new uniform

Qantas has unveiled its latest uniform to a packed audience at Sydney's Hordern Pavillion. Created by Paris-based designer Martin Grant, the uniform combines the airline's iconic red triangle in a fresh and non-literal way.

Qantas Global Ambassador Miranda Kerr was on hand to model the new uniform.

Unlike the previous 2003 design by Peter Morrissey, the new uniform does not feature aboriginal motifs. It's retro chic with a modern twist.

Miranda Kerr models the new uniform. Photo: Getty Images

"I have always loved the Qantas logo as it's very nostalgic for me," Martin says.

"The idea of a flying kangaroo! The red triangle, movement and clarity. I decided that this was the flight I would take. Navy blue, such a wonderful classic colour; not as grim as black, but still sharp and crisp, and never goes out of style. Red and white, the colours of Qantas. Adding to the Qantas red, I expanded into a range of reds including fuchsia pink and ruby red."

Photo: Qantas

Qantas Group CEO Alan Joyce said he was proud to launch a new design for Qantas - the first in ten years.

"This is a new chapter for Qantas," said Mr Joyce.

"The design brief was to provide a unique, functional and durable uniform, suitable for a premium airline operating across Australia and around the world."

Photos from Miranda Kerr's instagram. Instagram: @mirandakerr

The launch was attended by a star studded guest list including Cate Blanchett.

Qantas cabin crew and ground employees will be wearing the design in early 2014.

An Australian designer based in Paris, Martin Grant's designs have been worn by some of the world's most stylish women including Cate Blanchett, Tilda Swinton, Gong Li, Nicki Minaj, Kate Hudson and Juliette Binoche.

Gallery - Style Evolution: Qantas uniforms over the years

See the unveiling here:

What do you think of the new uniform?

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  1. Rick02:15am Tuesday 23rd April 2013 ESTReport Abuse

    reminds me of a throwback yet classy, refreshing and sheik. I like it.

  2. Wally11:57pm Tuesday 16th April 2013 ESTReport Abuse

    Ye gawds! Another #$%$ uniform for our national carrier. Why is it so hard to get this right? No doubt that #$%$ CEO lurves this.

  3. 10:23pm Tuesday 16th April 2013 ESTReport Abuse

    Qantas uniforms have always been terrible at best, case in point the 'Aboriginal Motif' (worst ever in the world) which is more than likley why I haven't seen a Qantas Flight attendant smile in 10 years, might as well dress them in Hi-vis shirt, army boots & stubbies. Obviously the idiot at Qantas & not the designer needs to be slapped repeatedly for yet another boring addition to the 'Qantas collection'. Now if you want to see a truely elegant Flight Attendants uniform Pan American Airways 1963/65 had class from top to bottom even before it was worn and would be a great platform to work from to bring it up to date.

  4. David06:09pm Tuesday 16th April 2013 ESTReport Abuse

    Hello Chris, Small point.... there is a . between migrant and I in my text, that is a 'full stop' means the sentence with migrant in has finished and the sentence starting with I is a new sentence with a new thought. FYI I have lived and worked overseas for 20+ years. Unemployment overseas is a real issue, families are shattered, around the world a generation is being lost. 5.6 % unemployment in Australia is a dream for many countries. Grow up and get a life!

  5. David05:53pm Tuesday 16th April 2013 ESTReport Abuse

    Hello Bender, Good name!!! sounds like you are recovering from one!! Put the booze and drugs away, get an education and get a life and contribute to Australia.

  6. Gabe05:15pm Tuesday 16th April 2013 ESTReport Abuse

    Classy and dull at the same time. Trench coat and hat more in keeping with a Cold War or Humphrey Bogart gangster movie. The new uniform looks ordinary compared to other international airlines. It does not reflect Australia and its culture in any way. Aren't we about sun, surf, fun and bright outdoors? This uniform is quite the opposite. One would think Australia is cold, drab, fog-bound and rainy all the time. Does the new uniform include a brolly as well??

  7. Mary05:05pm Tuesday 16th April 2013 ESTReport Abuse

    Just love it, love it & love it, about time, pure class & sophistication. Love the colours& the red that represents the Red Tail Kangaroo. Love the kangaroo on the collar. Oh yes Qantas you got it right this time. An Aussie designer based in Paris, almost European with a twist of Australian. it oozzes class and sophistication. I am in aww of it.

  8. Joe04:56pm Tuesday 16th April 2013 ESTReport Abuse

    interesting --trench coat and the hat , a touch of the emirates perhaps, or maybe the next series of Get Smart---"sssh this is QANTAS , we dont do that here "

  9. Andrew04:48pm Tuesday 16th April 2013 ESTReport Abuse

    Some of the senior cabin crew could do with an uplift. I dont know if it will stop them rolling there eyes when you ask for a drink on a long haul flight.

  10. navalou04:25pm Tuesday 16th April 2013 ESTReport Abuse

    not offensive but not interesting either. Agree should have been an aussie designer... agree could have been done by maybe not a 3 year old but any fashion studnt. So not identifiable as Australian, unlike the present uniform. More important to be uber stylish than to look like our national arline..? Did wonder how they'll fit real flight attendants... look how badly fitted the models are? Miranda is the only one who gets s good fit, the men especially look like they turned up 10 mins before the parade and had to make do... well, best thing we can hope is that in 10 years we'll get a new uniform again :-)

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