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Heineken offers free holiday with the push of a button

July 19, 2013, 8:55 am Chris Ashton Yahoo!7

Would you change your holiday plans with the push of a button? No second chances, no backing out. That’s the question Heineken asked travellers at JFK airport.

Heineken offers travellers free holiday with the push of a button
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Would you change your holiday plans with the push of a button? No second chances, no backing out. One push and you’re off on a free trip to a mysterious destination.

That’s the question Heineken asked travellers at JFK airport.

In its latest marketing stunt, Heineken asked people to take a big leap of faith and push the little red button on it’s specially destined “departure roulette” board.

Heineken/Youtube


Most travellers were a little cautious, or couldn't possibly change their bachelor party trip (lame excuse?), but a daring few chose to be spontaneous and go for it.

Some were thrilled with the destination that came up, calling loved ones to say there was a change of plans, which others a little perplexed not knowing where their exotic new destination actually was.

Heineken/Youtube


With destinations such as Vientiane in Laos, Chiang Mai in Thailand, Bucharest in Romania, and Marrakesh in Morocco, would you be willing to take a gamble?

Watch the video below:

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5 Comments

  1. Albatross02:59pm Saturday 20th July 2013 ESTReport Abuse

    And what happens if you cannot go to offered destination for some reason (Disabled; Barred from destination country; etc.)? Does one get offered any alternative or restoration of original plans?

    Reply
  2. Ln10:20am Saturday 20th July 2013 ESTReport Abuse

    push the button

    Reply
  3. Ian K02:52pm Friday 19th July 2013 ESTReport Abuse

    hell yes....id give it a go

    Reply
  4. kmcf02:02pm Friday 19th July 2013 ESTReport Abuse

    Love this idea!

    Reply
  5. 'Breaker' Morant12:50pm Friday 19th July 2013 ESTReport Abuse

    'Take a gamble" with destination like those being offered I'd be 'taking a large bottle of diarrhoea tablets' .

    1 Reply